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The site states the following, "Funeral Consumers Alliance of Central Texas." We noticed that the web page said " To be informed about a wide array of end-of-life options." It also stated " That it is wise to discuss and document your final plans with family and friends . To give your family a loving gift that will make it easier for them when they have to make difficult decisions on your behalf . That spending more does not mean loving more . FCACTX HAS INFORMATION FOR YOU! Visit our . Page to learn more about FCACTX. TO JOIN OR DONATE CLICK HERE." The header had End-of-Life as the highest ranking keyword. This keyword was followed by formerly AMBIS, caskets, and funeral which isn't as urgent as End-of-Life. The other words the site uses is advance directive. cremation is also included and could not be viewed by search crawlers.